Why dont we share more at work?

Why can’t we share with our work colleagues the way we do with our friends?

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Face it: social networking can cause problems at work. At some workplaces, it is outright banned.  Meanwhile, the sharing we do in our private lives does not directly equate to the sharing that would be helpful at work. And yet, collaboration builds trust and improves the speed and effectiveness of execution for any team at work. How can these apparent contradictions be resolved?

One obvious challenge is that the technology we use to create, capture and share information at work was first designed in the PC era.  Word, PowerPoint, and Excel documents are large, feature-rich applications that are intended for long-form content – not for quick interaction the sharing of real-time information.

Furthermore, when we create long-form content, we share it by placing files in a folder and sending a link or an attachment via email. Not only is finding these documents problematic, but the medium is a poor fit to a work defined by texting.

We are conditioned to share often with short-form, just-in-time, and multimedia content. We take our phone or laptop to every meeting and every other kind of encounter.  We are comfortable typing a short text note, taking a picture of a whiteboard, or recording an audio note. But finding this content, and then sharing it, does not work with the old-school distribution method of email.

We need another way. But do we need yet another network or app, even if it offers better sharing, organization, and retrieval of short-form, just-in-time content for work?

A recent article, written by Jay Greene in The Wall Street Journal, declared that “Collaboration Is Great, But One Tool Is Enough.” Greene makes the case that there are too many different collaboration platforms — and instead of investing in yet another one, most companies would be better off consolidating around one.

But sticking with a long-form content platform is not the right answer. Even Microsoft has revealed a new, short form, ephemeral messaging app (called Microsoft Team) to address part of this challenge — and to cut back on the insane volume of email. The problem with this strategy is that it now relies upon two inefficient methods of distribution of the shared content; neither of which are optimized for retrieval.

At Synqq, we start by enabling easy and efficient utilization of phone and browser features for creating, capturing and sharing short-form, just-in-time, multimedia content.  And then we make it work for you and your business through our AI model and context from the phone and browser. Synqq is so powerful because it automatically organizes and retrieves shared content with just a tap or two on your phone or with a simple voice command.

More than any other product, Synqq enables you to share more and to share more often. You can create new content or organize your long form content by adding a link to a Google or Word doc to any Synqq note.  You’ll never again have to search through endless email trails.  Instead, you stay in ‘Synqq’ with everyone and everything that matters.  You’ll save time, be your best, and your business relationships will thrive.


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